Social - Community Welfare & Social Impact

Driving meaningful change through awareness, engagement, and inclusion

We undertook a range of initiatives during the year focussed on public health awareness, child welfare, and community engagement, leveraging our platforms to address issues of social relevance.

Community Outreach and Social Campaigns

Banega Swasth India, our long-running public health initiative, continued to focus on preventive healthcare, hygiene, sanitation, and nutrition. The campaign engaged with communities through on-ground and media-led interventions, encouraging awareness and adoption of healthier practices.

Banega Swasth India
India Sustainability Mission 2.0

Launched by NDTV, India Sustainability Mission 2.0 is a nationwide initiative promoting sustainable growth while balancing economic progress with environmental responsibility.

Bachpan Manao focussed on issues related to child well-being, highlighting the importance of a safe and supportive environment for children. The initiative addressed aspects of childhood development and protection through targeted communication and outreach.

In addition, JRC-led initiatives contributed to community engagement efforts during the year, supporting awareness-building activities across identified focus areas.

Bachpan Manao

The campaign highlights the importance of HPV vaccination for children, especially girls and teenagers, to help reduce the risk of cervical cancer and other HPV-related diseases. It also encourages women aged 18–45 to consult their gynaecologists about HPV prevention and vaccination. Through greater awareness, the initiative promotes informed action towards cervical cancer prevention.