One Year. Infinite Voices. Unmatched Momentum.
Across languages, formats, and platforms, our channel portfolio delivered renewed relevance in FY 2025-26. Each brand advanced its mandate, from breaking news and elections to business leadership, global dialogue, regional reporting, and live cultural experiences.
Broadcast Performance Highlights
No.1 English news channel with 33.4% share amongst affluent viewers
- Highest-ever BARC viewership with 33.4% share
More than 51 million people tune in to NDTV Marathi
- 63% exposure in legacy network
- Ranked 4th within one year of launch
- All-time high TV ratings during Mumbai agitation (Aug 2025)
Highest-ever market share: 6%
- Shows its Best Rated Item at 8 PM Telecasts among top 5 in Hindi News Genre
15% market share | Ranked amongst top 4 in the genre
51% market share
- 25x viewership growth (Apr-Dec 2025)
- Ranked No.1 in the genre
24% market share | Among the Top 3 channels in the genre
Stories, Screens and the Year That Was
A Trusted Leader in English News
NDTV 24x7 entered FY 2025-26 with renewed editorial momentum. The channel strengthened its on-ground reporting, refined its programming formats and expanded its anchor and reporting teams, reinforcing the authority of primetime while deepening its field coverage.
The year began with extensive reporting on Operation Sindoor, setting the tone for a period of strong newsroom leadership. This was followed by the channel’s coverage of the Bihar elections, marked by deeper ground engagement and sharper political analysis. The launch of new editorial properties further enriched the programming slate.
Together, these developments reflected NDTV 24x7’s position as a platform for serious English journalism, combining live reporting with meaningful context and analysis.
Programming That Drove the Turnaround
NDTV 24x7 introduced a slate of new and refreshed properties that helped reposition the channel as a destination for sharp debates, deep context, and contemporary storytelling:
The Buck Stops Here
A high-impact prime-time format driving accountability-led conversations on governance and public policy.
NDTV Newsroom
A refreshed newsroom format bringing breaking news and editorial depth into a cohesive, fast-paced presentation.
Breaking Ground
A new property spotlighting underreported stories and developments with long-term national impact.
India Matters
A focussed current affairs show decoding the key national and global developments shaping India’s present and future.
The Southern View (Daytime Edition)
Expanded to bring southern India’s perspectives into the national news conversation.
Chai Stop (Election Properties)
Innovative election formats that brought back appointment viewing and audience engagement during the Bihar polls.
Impactful Reportage
The channel led coverage on some of the year’s most consequential stories, reinforcing its position as a destination for breaking news and election reportage:
Operation Sindoor
Bihar Elections
Fresh reporting formats and on-ground coverage
Israel-Iran War
Digital Reach & Audience Scale
English News website with ~41 million users in March 2026 ComScore MMX
in the English news genre on YouTube since Jun-25
Highest reached amongst all news brands in India for 5th consecutive year Source: Reuters Digital News Report 2025
Unique visitors Source: Google Analytics
YouTube Subscribers
X Followers
Instagram Followers
A Voice for India, in the Language of India
NDTV India experienced a year of heightened editorial impact, marked by stronger field reporting, sharper political coverage and a growing resonance within the Hindi news landscape. The channel’s journalism increasingly reflected the pulse of the nation, bringing audiences closer to developments shaping public life across regions.
The Bihar Assembly Election results became a defining moment during the year, with NDTV India emerging as a preferred destination for viewers following the counting day narrative. Through clear, credible and fast-moving coverage, the channel captured the political drama of the day while maintaining its focus on context and clarity.
The channel’s reporting during the BMC elections in Mumbai further underscored its expanding presence in urban political coverage. By combining ground reportage with thoughtful analysis, NDTV India strengthened its role as a trusted platform for audiences seeking deeper insights into both national and local developments.
Across the year, NDTV India continued to build a stronger connection with its viewers through journalism that remained rooted in credibility, relevance and a close understanding of the stories shaping the country.
Prime-Time Leadership & Programming Impact
NDTV India introduced a slate of new and refreshed properties that helped reposition the channel as a destination for sharp debates, deep context, and contemporary storytelling:
Bharat Ki Baat Batata Hoon
Now firmly entrenched among the Top 5 prime-time shows across the entire Hindi news industry.
Prime-Time Show
A consistent performer, regularly featuring among the Top 5 shows in its time band.
Mic On Hai
Impactful Reportage
NDTV India led high-stakes election coverage and local reportage that shaped audience engagement through the year:
Bihar Assembly Election Results
Ranked No. 2 during counting day coverage
BMC Elections, Mumbai
Dharali
Iran War
Digital Reach & Audience Scale
Hindi News website with 51 million users Source: ComScore MMX Jun’25
2.9 billion total Views for Hindi Broadcasters on YouTube Source: Databeings Mar’26
Unique visitors on the website Source: Google Analytics
YouTube Subscribers
X followers
Instagram followers
Business News – For Your Profit
NDTV Profit delivered a defining year in FY 2025-26, marked by strong gains in visibility, audience engagement and platform relevance. In a short span of time, the channel has evolved from a new entrant into a credible and fast-emerging contender in the business news landscape.
This momentum has been driven by a clear editorial strategy, making business and financial journalism more accessible to a new generation of viewers. By engaging younger investors, simplifying financial language and widening the reach of business news beyond traditional audiences, NDTV Profit has begun to reshape how market conversations are experienced.
Its de-jargonised, energetic approach to covering markets, money and the economy has resonated strongly with first-time investors and emerging market participants across India. The result has been a steady rise in viewership, deeper audience connection and growing relevance in a rapidly evolving financial news ecosystem.
Programming That Built Market Leadership
NDTV Profit strengthened its content stack with a mix of appointment viewing, original IPs, and high-credibility market voices:
India Market Open
A dominant appointment-viewing destination for live market action and real-time insights.
Know Your Company
Decoding businesses, leadership journeys, and corporate fundamentals.
Small Cap Buzzers
Spotlighting emerging companies and under-the-radar market opportunities.
Podcasts – Disruptors & MoneyWise
Successful long-form formats featuring founders, market experts, and corporate leaders.
Market @12
High-Impact Thought Leadership
NDTV Profit strengthened its leadership position through high-impact business forums:
NDTV Profit Ignite
Establishing the channel as a platform for new-age business dialogue
GST Conclave
Driving policy conversations and market understanding
Digital Reach & Audience Scale
Total site visits
in the English business news genre on YouTube Source:Databeings for Mar’26
Unique visitors on the website Source: Google Analytics
YouTube subscribers
X Followers
Instagram followers
India’s Story, Told from Every Corner
Across key states, our regional channels reinforced their role as credible, high-impact news platforms. Timely on-ground reporting during critical moments, combined with steady digital expansion, helped strengthen both audience trust and engagement.
Flagship Platforms & Public Engagement
NDTV Marathi strengthened its editorial authority through high-impact public platforms:
- NDTV Powerplay (Mumbai)
- NDTV Manch (Nagpur)
- Emerging Business Conclaves (Pune, Mumbai, Nagpur)
Special Initiative
Green Ganesha Awards –
A statewide initiative promoting eco-friendly Ganesh Utsav celebrations, strengthening civic engagement and brand goodwill
Key Coverages during the Year
Ganesh Utsav, Marathwada deluge, Maratha agitation, Powai child kidnapper encounter, civic elections, demise of Ajit Pawar, Zilla Parishad elections
Digital Growth Snapshot
subscribers
followers
followers
Impactful Reportage
- Katni girl missing case
- Indore truck accident
- Contaminated water deaths
Flagship Shows
- Khabar Toh Ye Hai
- Criminal
Digital Growth Snapshot
Followers
Subscribers
Impactful Reportage
- Strong editorial coverage
- Successful execution of the Rising Rajasthan Conclave
- Launch of new flagship shows that strengthened appointment viewing
Digital Growth Snapshot
Subscribers
Followers
The Changing Patterns of Media Consumption
On-Demand Viewing
Audiences are increasingly accessing news through on-demand formats and OTT platforms, moving beyond the constraints of scheduled television programming.
Connected Screens
The rapid adoption of Connected TV and IPTV is expanding the living-room presence of digital news, blending traditional broadcast viewing with internet-driven discovery.
Multi-Platform Engagement
Viewers now navigate seamlessly across platforms-television, OTT services, mobile apps, websites and social media—often engaging with the same story across multiple touchpoints within a single news cycle.
Real-Time Discovery
Content is increasingly discovered through digital feeds, recommendations and search-led environments, reshaping how audiences encounter and engage with news.
Responding to a Changing Media Landscape
In an environment shaped by new patterns of discovery and consumption, NDTV’s strategy is centred on strengthening the qualities that make journalism valuable while expanding the ways audiences encounter and engage with it.
Stories That Go Beyond the Headline
NDTV is deepening its focus on storytelling that offers context, credibility and human perspective. Live reporting, original formats and immersive narratives ensure that audiences receive more than quick updates – they gain insight, depth and understanding that cannot be captured by summaries or automated discovery.
Expanding Distribution Across Platforms
Connected TV and OTT Presence
NDTV has strengthened its footprint across connected television and OTT environments as part of its broader distribution strategy. Its presence across digital cable, IPTV, OTT platforms and connected TV supports both appointments viewing and on-demand discovery.
Strengthening Global Reach
NDTV 24x7 International Distribution
NDTV 24x7 continues to maintain strong international distribution across key markets including the United Kingdom, the United States and the MENA region. This presence supports NDTV’s strategy of serving global audiences while strengthening the international visibility of its English news brand.
Building New Platform Partnerships
NDTV continues to expand its digital presence by strengthening its platform ecosystem and enhancing content accessibility across devices.
During the year, the Company added two dedicated mobile applications, NDTV and NDTV Profit, enabling audiences to seamlessly access news and business content across iOS and Android platforms.
This expansion complements NDTV’s broader digital strategy of reaching audiences across an increasingly fragmented media landscape, ensuring its journalism remains accessible, relevant, and platform-agnostic.
Brand-Led Experiences Beyond the Screen
Launched a new events vertical under the brand ‘NDTV Good Times’, extending NDTV into live cultural experiences that create moments, memories, and community engagement beyond what digital discovery alone can replicate.
As consumption evolves from passive viewing to multi-platform discovery and live engagement, NDTV’s digital ecosystem supports both global expansion through NDTV World and new experiential formats such as NDTV Good Times.
India’s Global Window to News & Dialogue
NDTV World strengthened its role as the network’s global-facing platform, advancing our ambition to bring India’s perspective to international audiences and shape conversations on global affairs. Through its coverage of geopolitics, global business, culture and international developments, the platform continues to expand NDTV’s presence among global audiences.
NDTV World’s Global Presence
In FY 2025-26, NDTV World expanded its international footprint as part of our broader distribution and brand-building strategy. The platform continues to support the network’s efforts to widen both domestic and international reach through global partnerships, digital-first expansion and an evolving distribution network.
Digital Reach & Audience Scale
Total site visits
Unique visitors on the website Source: Google Analytics
Where Magical Experiences Come Alive
As audience behaviour evolves in an era of instant discovery and on-demand consumption, media brands are increasingly extending engagement beyond traditional content formats.
NDTV Good Times reflects this shift. Conceived as the network’s experiential platform, it curates live events, concerts and cultural gatherings that bring audiences together around shared moments of celebration.
By extending our brand into live experiences, the platform strengthens audience connection and transforms storytelling into something people can actively participate in.
Living India’s Culture, Crafting Outstanding Experiences for a New India
NDTV Good Times curates iconic artistes, extraordinary settings, and meaningful live experiences across cities, transforming concerts into cultural milestones. What sets this platform apart is NDTV’s unique ability to:
My Story – India Chapter | Yo Yo Honey Singh | Mumbai & Delhi, March 2026
Yo Yo Honey Singh returned with My Story - India Chapter, delivering high-energy performances across Mumbai and Delhi.
Featuring Alfaaz, Soundarya Sharma and Lauren Gottlieb, the concerts blended spectacle with personal storytelling, creating unforgettable fan-led moments on and off stage.
Harmony of Hearts – A. R. Rahman | Delhi, December 20, 2025
After six years, A. R. Rahman returned to the capital in a sold-out homecoming curated by NDTV Good Times. Harmony of Hearts became more than a concert, it was a cultural moment. Delhi transformed into a living orchestra as thousands shared a night of emotion, nostalgia, and collective memory.
Raag On – Shankar Ehsaan Loy | Mumbai, February 8, 2025
Shankar Ehsaan Loy returned to the stage after six years with Raag On, turning Mumbai into a celebration of Bollywood’s most iconic music.
Joined by Siddharth Mahadevan, Shivam Mahadevan and Harshdeep Kaur, the night brought generations together in a shared moment of nostalgia and joy.
Sonu Nigam Live in Concert – Sonu Nigam | Srinagar, October 26, 2025
NDTV Good Times delivered a historic first: Srinagar’s first-ever Sonu Nigam live concert.
Set against Dal Lake, the evening became a symbol of celebration, unity, and cultural revival, the valley’s first major concert since the Pahalgam incident. For many in the audience, it was their first live concert experience, turning the night into a powerful moment of connection, healing, and shared joy.
