Business Model

The Business of Credible Media

Our business model is built on a simple yet enduring principle - credibility creates value. We seek to create content that informs, inspires and engages audiences across platforms, while continuing to strengthen its position as one of India's most trusted media networks.

One of India's most trusted media networks
A highly experienced and respected editorial team
A growing global presence and diaspora reach
A diverse portfolio spanning news, lifestyle and digital formats
Strong capabilities in digital innovation and technology
A dynamic leadership team guiding strategic growth
Robust governance and institutional credibility

NDTV = TRUST

In an era of quick, algorithm-driven information, we differentiate ourselves through credible journalism and immersive storytelling across broadcast and digital platforms.

Our Mid-Term Strategic Priorities
Expanding reach among global Indian audiences and the diaspora
Accelerating the creation of new businesses and revenue streams
Creating a high-calibre talent pool
Maximise ROI potential of all TV and Digital content

Strengthened Public Trust

  • 45 million
    Lifetime Subscribers on YouTube across all NDTV Group Channels
  • 102 million
    Combined followers' presence across all social media platforms (YT+FB+Insta+X+Snapchat+LinkedIn+WhatsApp)
  • 40 billion
    Video views across NDTV's online platforms (YT+Insta+FB+X+SC+Web/App)

Diversified Digital Footprint

  • Added 2 Apps – NDTV and NDTV Profit

Strategic Agility and Talent Enablement

Key training initiatives conducted:

  • Microsoft Copilot Training
  • Adobe AI Firefly Training
  • Broadcast Leadership Programme
  • Strategic Manager Programme
  • Town Halls

Stakeholder Confidence

  • 396.50 crore raised through successful Rights Issue

Sustained Leadership in Journalism

  • Highest-ever BARC performance with NDTV 24X7 securing multiple Top-2 rankings across several weeks, reflecting strong and consistent audience growth

Deeper International Market Penetration

  • 65 countries reached

Innovation in Content and Business Expansion

  • Launched a new events vertical under the brand 'NDTV Good Times'
Adani