Navigating a New Media Reality

The way audiences discover and engage with content is undergoing a fundamental shift. News and lifestyle programming are no longer consumed in a linear broadcast environment; they are encountered through feeds, recommendations and on-demand formats across multiple screens. Artificial intelligence, algorithmic discovery and real-time information flows are reshaping both how content surfaces and how quickly audiences expect to engage with it.

In this new environment, relevance depends not only on the strength of journalism but also on the agility of distribution and format.

Our digital strategy is therefore centred on adapting to these changing patterns of consumption. The network is expanding its presence across platforms, investing in technology that enables faster and more flexible content creation, and designing formats that allow audiences to access news and ideas in ways that match contemporary viewing habits

Infrastructure and Technology

Powering a Next-Generation Newsroom

As content discovery shifts toward AI-led platforms and on-demand consumption, our technology backbone enables faster workflows, multi-platform publishing, and real-time distribution, ensuring our journalism and live experiences remain discoverable, responsive, and scalable in an AI-shaped media environment.

Strengthening Capabilities with a State-of-the-art Noida office

Upon operationalising our Noida office, we marked a key milestone in building a future-ready newsroom and operations hub. Designed to optimise workflows, enable faster collaboration, and enhance employee well-being, the facility brings together modern infrastructure, advanced technology, and flexible workspaces, supporting agility, scale, and innovation across functions.

Key Features of the Noida office

Modern infrastructure

Contemporary design with efficient space utilisation for seamless operations

Advanced technology integration

Cutting-edge systems supporting innovation and operational excellence

Collaborative workspaces:

Open-plan zones, brainstorming areas, and tech-enabled meeting rooms

Employee amenities

Cafeteria, fitness centre, creche, and recreational spaces

Dynamic work environment

Flexible, future-ready setup fostering collaboration and sustained growth

Our Advanced Capabilities in Mumbai

Our Inspire Studio in Mumbai’s BKC, continues to anchor high-quality, immersive production capabilities. Designed by Austrian firm Veech, the studio integrates advanced audio-video production and virtual capabilities, enabling visually rich storytelling across formats. Its versatile design supports a wide range of programming, from talk shows to interactive formats, showing our commitment to production excellence and creative flexibility.

Integrated Broadcast Hub

large studios for national channels

large primary control rooms for national channels

Event studios

Event primary control room

Standalone digital studio for recording

Regional studios

Regional primary control rooms

Number of digital PCR for recording

Number for Studio with AR/VR for recording

Number of PCR with AR/VR for recording