A heartfelt Instagram video of 25-year-old entrepreneur Rishi Udapurkar seeking his father's approval before buying a luxury BMW has gone viral, inspiring thousands with its message on celebrating hard-earned success.
Rishi, the Mumbai-based founder of creative agency AdKo, shared the emotional clip capturing a pivotal moment in his life. In the video, he calls his father and expresses hesitation over the hefty spend on the premium sedan. The exchange quickly resonated across social media for its wisdom and warmth.
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Viral Moment
Shashank reassured his son with profound words: "Agar kharch karne ki ichcha nahi hogi, toh kamane ka man bhi khatam ho jayega" (If you lose the desire to spend, you'll also lose the will to earn). He added, "Nothing is big, beta," urging Rishi to embrace his achievements without guilt.
The father's encouragement struck a chord, emphasizing that true drive comes from balancing earning with enjoying rewards. Rishi, visibly moved, proceeds to pick up his new BMW, sitting inside with a sense of fulfillment.
The video ends on a grateful note, with Rishi reflecting, "I feel grateful, honestly. Kabhi bolte hain na ki aukaat se zyada mil jaata hai. I'm in that zone right now." Netizens flooded the comments with praise, calling it a "motivational gem" and sharing personal stories of parental wisdom.
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The video has now gone viral on social media, garnering over 10 million views and over 1.2 million likes. Furthermore, the comment section of the video is flooded with reactions from the audience.
The Car In The Viral Video
The car bought by Rishi Udapurkar is a BMW 3 Series LWB, which is currently on sale at a starting price of Rs 60.45 lakh (ex-showroom). The luxurious sedan is powered by a 2.0-litre twin-turbo petrol engine, which kicks out 258 hp of power and 400 Nm of peak torque. The extended sedan can go from 0-100 kmph in 6.2 seconds, thanks to its 8-speed automatic transmission powering the rear wheels.
Featuring the distinctive design of the Bavarian brand, the vehicle includes a 14.9-inch BMW Curved Display infotainment system, a 12.3-inch fully digital instrument cluster, electrically adjustable seats with extendable thigh support, a panoramic sunroof, six options for dimmable ambient lighting, tri-zone automatic climate control with active carbon filters, among other features.
The 2025 3 Series LWB's safety package encompasses BMW's Driving Assistant ADAS technology, which includes functions like blind spot detection, lane change warnings, and collision alerts. Additionally, it offers six airbags, cornering brake control, dynamic stability control, and an electronic parking brake with auto hold.