Mahindra & Mahindra Ltd., in an attempt to expand its aftersales infrastructure made some key moves in the Delhi-NCR region. The move underlines the company's commitment to customer-centricity and elevating customer experience. Mahindra will scale up the aftersales infrastructure on multiple fronts, building capabilities, broadening its network and deepening its reach, as part of a holistic revamp that will set new benchmarks for service and convenience in the region.
Capability Building
Establishing a dedicated 26,000 sq. ft. Mahindra Institute of Learning Excellence Centre that will lead the capability-building efforts of the company. This state-of-the-art facility includes an experiential learning demonstration hall and is designed to provide comprehensive training in sales, mechanical service, and bodyshop operations. The aim is to equip service centre professionals with the cutting-edge skills needed to service Mahindra's increasingly tech-rich portfolio of electric SUVs and SUVs and meet the discerning demands of a similarly evolving customer base.
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Mobile Service Experience (eVan - Electric Vehicle Assistance Network)
Deploying multiple dedicated e-Vans across Delhi NCR. These mobile units will cater specifically to the maintenance needs of Mahindra electric SUV owners, offering services such as periodic maintenance, washing and also support minor repair at doorstep. Additional features of the eVan include battery pack with charger, hydraulic scissor lift, wheel balancer, car care services, among others. Furthermore, the company plans to expand eVan services in other key cities and roll out additional eVans in coming days.
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Service Footprint Expansion
Strengthening its footprint in the region with the addition of five new touchpoints. These touchpoints will expand the company's service bandwidth by the equivalent of 70 working bays, ensuring timely service and faster turnaround times for customers. These new facilities will ensure smoother discovery and service support for Mahindra's SUV portfolio, alongside a dedicated commercial vehicle touchpoint in Northwest Delhi.