Lexus India has announced a new Smart Ownership Plan, targeted at reinventing the luxury car ownership experience, making it more flexible and affordable. This initiative is curated keeping in mind the first-time buyers and those aspiring to enter the luxury car ownership experience. Lexus says it offers them the freedom of owning Lexus vehicles without long-term financial commitments. With this plan, Lexus offers buyers to own cars through easy EMIs, under the 'Lexus Promise' umbrella.
Commenting on the initiative, Hikaru Ikeuchi, President, Lexus India, said, "We are thrilled to announce the new Smart Ownership Plan under the Lexus Promise, which represents our strong commitment to the Indian market. Guided by the spirit of Omotenashi - our unique approach to anticipating and fulfilling our guests' needs - this plan goes beyond delivering luxury, offering true peace of mind and convenience. It reflects the evolving aspirations of our guests, especially those seeking financial flexibility along with premium experiences. This forward-looking initiative is designed to deliver an amazing ownership experience - one that is not only desirable, but also smart, accessible, and a true reflection of the Lexus Promise."
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Moreover, the Assured Buyback option under the Smart Ownership Plan brings host of benefits to buyers. At the end of the term, guests can choose to return the vehicle with no further obligations or choose to retain it by paying a pre-agreed Guaranteed Future Value (GFV), or upgrade to a new Lexus car. The GFV, communicated upfront, assures a vehicle's resale value, eliminating uncertainties around depreciation and resale negotiations. Guests can avail this program on Lexus ES, NX, and RX models.
Additionally, the program encourages upgrades, enabling guests to drive a new Lexus every three to five years and stay ahead with cutting-edge design, safety, and performance. Thoughtfully designed for aspirational buyers, the program offers a smart, modern, and flexible approach to luxury vehicle ownership.
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Since its 2017 debut in India, Lexus has embraced the Japanese philosophy of Omotenashi, ensuring every action reflects deep respect and guest care. To reinforce this, Lexus India has announced an 8-year/160,000 km vehicle warranty for all new Lexus models sold in India from 1st June 2024 onwards.. Furthermore, Lexus India has recently introduced the Lexus Luxury Care service package, which includes Comfort, Relax, and Premiere options that are available in 3-year/60,000 Km or 5-year/100,000 Km or 8-year/160,000 Km.