OPINION / BLOGS
  • Opinion: How Elon Musk Beat Russia's Space Program
    Leonid Bershidsky, Bloomberg
    Musk, with his crude salesmanship and nerdish cultural references, has a dream, described in a white paper he published last year: to colonize Mars. Musk admitted in the white paper that was his only motivation for getting rich.
    Opinion
  • Opinion: The Sun, Not The Rain, Tipped The U.K. Vote
    Leonid Bershidsky, Bloomberg
    Leighton Vaughan Williams, a professor at Nottingham Business School who specializes in betting research, has long held that betting markets are better predictors of election outcomes than polls. Yet ahead of the U.K. vote on whether to leave the European Union, the bookies failed as miserably as pollsters to predict the result -- actually, they di...
    Opinion
  • Opinion: Something Is Rotten In The State Of Apple
    Leonid Bershidsky, Bloomberg
    Apple executives have been explaining the company's first year-on-year revenue drop since 2003 as down to macroeconomic headwinds and a less impressive upgrade cycle than in 2015. Those excuses miss the point. The colossus doesn't exactly have feet of clay yet, but Apple's business model is challenged.
    Opinion
  • Opinion: Apple Makes Sure No iPad Is Left Behind
    Leonid Bershidsky, Bloomberg
    Don't knock Apple for offering up a bunch of new products -- an iPhone, iPad and Apple TV -- that look a lot like its old ones or copy the competition. What it's doing might be smarter than meets the eye.
    Opinion

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