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The coming together of two rival ad agencies
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The coming together of two rival ad agencies
23:38
Published On: July 12, 2012
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In the latest edition of All About Ads, Prasoon Joshi, president, McCann Worldgroup, South Asia, talks about how two rival advertising companies-McCann-Erickson and Goodby, Silverstein & Partners—came together to service General Motors.
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