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THC Now D2C: How Cannabis Social Media Wellness Brands Are Bypassing Narcotic Laws via Instagram

  • 4:05
  • Published On: September 02, 2026
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Open any social media feed in India today, and you are bound to see the new wave of Indian wellness retail. High-potency cannabis leaves, traditionally called Vijaya, are now frequently showing up as bright, candy-flavoured lifestyle products targeting adult consumers.

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