ITC Wills Lifestyle to sponsor IFW
ITC Wills Lifestyle was announced the official sponsor for the much awaited Indian Fashion Week taking away the deal from HLL's Lakme. The Fashion Design Council of India (FDCI) may have found a plump backer, but for ITC, the fashion week is just the ramp it needed for bigger growth. The FDCI calls it a perfect match, for ITC's Wills stores will also showcase the India Fashion Week clothing.
