Globally, around 10 per cent of textile gets reused and the rest goes to landfills. This creates an enormous ripple effect on the environment, with a rise in landfills, emission of greenhouse gases, and climate change. With its campaign Clothes With A Conscience, USHA and NDTV want to encourage and educate the masses on the need for sustainable fashion, donation, recycling, upcycling and repurposing.
