NDTV along with Mastercard launched a multi-platform campaign "Cashless Bano India", to create digital awareness and educate the masses about digital payment solutions for day to day transactions. The campaign was launched by Amitabh Kant, CEO, NITI Aayog, followed by a special panel discussion with some of the finest minds in the industry. The discussion focused on the challenges of going cashless, what systems are in place and what infrastructure will be needed to accelerate the adoption of digital forms of payments and encourage consumers to use them for everyday spends.