What Trump-ed Hillary? Decoding Brand Trump

On the show this week, the government's decision to demonetise 500 and 1000 Rupee notes has generally received positive reactions across industries. We look at how this has impacted the advertising industry and category-specific advertising, especially by e-commerce brands. Brand consultant Harish Bijoor tells us what was it about "Brand Trump" that made him win. Also, we catch up with the global Chief Creative Officer of BBH, on why brands need to be entertainment led.