Twitter: Driving Live Buzz at No Cost

PUBLISHED ON: October 11, 2014 | Duration: 21 min, 56 sec

   
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Flipkart's Big Billion Day sale garnered much attention after the icon major offered huge discounts across categories, clocking sales of $100 million. Has the branded property, the sale day, done any good to the brand? Here's NDTV's Maya Sharma in conversation with Mukesh Bansal from Flipkart. Also on the show we discuss, can the ban by a Supreme Court-appointed panel solve the menace of government ads that splash public's money? And Twitter's Rishi Jaitley, talks about how Twitter has evolved into the television's second screen and how every company is a media company on the platform.
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