Parle Agro Appoints Priyanka Chopra as Brand Ambassador

Parle Agro has recently roped in actor Priyanka Chopra as brand ambassador for Appy Fizz. The brand has also been repositioned. We spoke to Nadia Chauhan, JMD and CMO of Parle Agro on the brand's future plans for disrupting the beverages category. Also on the show, the chief electoral officer of Tamil Nadu, ups ante on social media for the upcoming polls and Twitter's first business leadership summit, Twitter Udaan, takes flight.