Karan Johar: Current Film Marketing Model Needs an Overhaul
This week, we get you snippets of one of the most loved sessions at Goafest 2016 - featuring film directors - Karan Johar and R Balki, who passionately spoke about why the current film marketing model needs to go bust. Also, on the show, as Union Minister, Ram Vilas Paswan holds celebrities responsible for their endorsements, how do endorsers like Pooja Bedi and Chetan Bhagat respond? Micromax's new ad packs enough punch to dislodge out competitors - but what prompted them to go for a brand image revamp?
