Budget Implications on the Advertisement Industry
Ernst & Young had predicted a 12-14% year-over-year growth for the Indian advertisement industry. How has the industry performed so far? We catch up with two head honchos of the media agencies, GroupM CEO CVL Srinivas and Shashi Sinha CEO IPG Mediabrands to tell us what's driving growth in the Ad industry. Also on the show, we find out how has the Union Budget 2014 impacted the advertisement industry.
