In an exclusive conversation with NDTV, Zoho founder Sridhar Vembu said Arattai is built on a foundation of trust and privacy - unlike global messaging apps driven by advertising. He said Zoho's philosophy of safeguarding sensitive business data extends to Arattai, which aims to become a secure communication and commerce platform. Vembu also announced that end-to-end encryption and a detailed security white paper will be released soon, reaffirming that Arattai will never be monetised through ads or third-party data access.