Former Chief Minister Mayawati, who once kept a safe distance from social media insisting that her main voters are not online, is embracing digital ahead of the February-March polls in Uttar Pradesh. Her birthday on January 15 (Sunday) has given the Bahujan Samaj Party (BSP) the perfect opportunity to escalate its social media blitz to keep up with rivals Akhilesh Yadav and the BJP.
