From the Ice Bucket Challenge to the Rice Bucket Challenge, this is a challenge with a difference. Manjulatha Kalanidhi's Rice Bucket challenge is the best use of a social media phenomenon to do good for others. There is also now a partnership with crowdfunding platform Donatekart, with the contributions being distributed by NGOs on the ground. Lottoland will support her cause with a cash incentive of Rs 1 lakh
