In its attempt to wrest Bihar from Nitish Kumar, the BJP spent 135 crores on its election campaign late last year. The state election was won by Mr Kumar, who is now serving his third consecutive term as Chief Minister. Mr Kumar's Janata Dal United or JDU spent 14 crores on its campaign, with nearly 10 crores of that accounting for publicity like hoardings and advertisements. In contrast, the BJP spent about 50 crore rupees on publicity.
