When Lulu Mall asked their customers to "lose themselves" in a midnight sale, they did not anticipate the sheer volume of people that would flood into their outlets. Thousands of shoppers made their way into the mall to avail of a special 50 per cent discount, videos of which left the internet bewildered. The mall was open for the public from 11:59 pm on 6 July till the dawn of 7 July.
