In rural Uttar Pradesh, and elsewhere in the country, it's Prime Minister Narendra Modi's "Kisan" (farmer) versus Congress chief Rahul Gandhi's "NYAY" (justice), with voters weighing in on the Congress's Rs. 72,000 a year income top-up promise for India's poor against the BJP's already implemented scheme of sending Rs. 2,000 to the bank accounts of small farmers in three instalments in a year.
