Can use of new media make a difference in poll campaigns?

PUBLISHED ON: February 6, 2012 | Duration: 13 min, 52 sec

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The BJP has been on social media for a while with its leaders constantly on Twitter. The Congress party, which is seen to be somewhat of a communications dinosaur, has formally launched its own channel on YouTube today. Will it help in better communication and does social media have a role to play in electoral politics?
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