Grey Group Returns Cannes Lions Trophy Over Controversial App Campaign
PUBLISHED ON: July 9, 2016 | Duration: 2 min, 32 sec
Amid social media pressure, Grey Singapore has returned the controversial Bronze Lion it bagged for the I-SEA app campaign - a refugee locating app that uses the power of crowd sourcing to help monitor the sea currents and for saving migrants sailing across the Mediterranean Sea. But wait, the agency has defended the app, reportedly being called "fake". Watch this to know the full story.