A Mexican social media influencer was shot dead while live-streaming on TikTok. Valeria Marquez, 23, was murdered by a man who entered her beauty salon in Guadalajara city of Mexico's Jalisco, on the pretext of delivering a gift before opening fire at her, the state prosecutor's office said. Marquez was mid-livestream from her Blossom the Beauty Lounge salon when the incident occurred. Seconds before the incident, she was heard saying, "They're coming," before a voice in the background asked, "Hey, Vale?" "Yes," Marquez replied, just before muting the sound on the live stream. Moments later, shots are heard in the background as Marquez clutched her ribcage before collapsing on the table.