Jantar Mantar Boost, Jharkhand 'Mute'? Mallika Bajaj Explains The Algorithm
Tech entrepreneur Mallika Bajaj joins NDTV to analyse the contrasting visibility of the Jantar Mantar and Jharkhand student protests on social media. Responding to NDTV's investigation, Bajaj argues that algorithmic amplification is not simply a matter of software rules and raises concerns over what she describes as "cognitive warfare" and the manipulation of digital discourse. She explains how virality, engagement, bots and platform architecture can influence what users see, while calling for greater awareness among young users about how social media platforms operate.
