A controversy erupted after a video surfaced online showing a young African-British man eating chicken inside ISKCON's Govinda restaurant in London, a well-known pure vegetarian eatery. The clip quickly went viral, drawing widespread criticism on social media. The man later issued an apology, claiming he was unaware of the restaurant's religious significance and admitted the prank was in poor taste. Despite the apology, internet users slammed the act as disrespectful and labelled it racist for disregarding the establishment's spiritual ethos.