How AI, Data And Technology Are Rewriting India's Media Industry
At FICCI FRAMES 2026, NDTV CEO & Editor-in-Chief Rahul Kanwal joins leading media CEOs to decode the forces reshaping India's media industry. From AI, technology and connected TV to changing audience behaviour, homegrown IP, regional content and the evolving role of ratings, the panel examines how media companies are competing for attention in an increasingly fragmented world.
With viewers consuming content across more screens and platforms than ever before, the conversation explores what defines a hit today, how newsrooms are adapting, and why building deeper, direct relationships with audiences is becoming central to the future of media.
