From Parliament to Reels: Why Politicians Are Suddenly Speaking Gen Z
From Parliament speeches to Instagram reels, India's political class is embracing the language of Gen Z.
As the anti-paper leak bill dominates the Monsoon Session, MPs across the political spectrum are increasingly using Gen Z slang and social media trends to connect with young voters. The shift comes at a crucial time—as by the next general election, Gen Z is expected to become India's largest adult generation and one of the country's most influential voting blocs.
Why are political parties changing their communication strategy? Is this a sign of a broader digital campaign to win over first-time and young voters?
