Dove Telethon 2.0: The Need To #StopTheBeautyTest

[Brand Amp] The obsession to look beautiful, starts in the mind and starts young. This is where NDTV-Dove #StopTheBeautyTest campaign comes in.  The campaign, last year, began a movement provoking the nation to confront how beauty biases are amplified during the process of finding a life partner. The campaign showcased how the remarks deeply impacted the self-esteem of prospective brides. In the second leg of the initial campaign, the focus has shifted on the root of the problem - from prospective brides to teenage girls. The campaign features real girls who narrate real stories of how they have been subjected to varied beauty tests based on their appearances and thereby rated by society on their looks instead of their intellect / aptitude.