Do celebrity endorsements really work?
Bollywood actor Vivek Oberoi feels celebrity endorsements is a time tested global formula. He says by doing so, celebrity draws attention towards the brand and it builds the brand value besides enhancing the sales.
![[Sponsored] Galaxy Watch9 for Everyday Health Insights | Smarter Wellness Choices](https://c.ndtvimg.com/2026-10/2qo7hkh_galaxy-watch9-_160x120_24_October_26.png?im=FitAndFill,algorithm=dnn,width=300,height=168 "[Sponsored] Galaxy Watch9 for Everyday Health Insights | Smarter Wellness Choices")
