With Digital Gold, there is no longer a need to physically hold gold. It can be bought online and stored in insured vaults by the seller on behalf of the customers. Apart from being backed by SEBI-registered trustee, Digital Gold is also pure, certified by govt-licensed agencies. You can now buy or sell gold 24x7, including on weekends and public holidays - all you need is mobile/internet banking. We decode the new-age method of buying the yellow metal.