A day after the deadly collapse of a 14,400 square foot billboard in Mumbai's Ghatkopar - 14 people were killed and 74 others injured after the creaking 100-foot metal structure, buffeted by strong winds, fell on and crushed a petrol station - the human cost of the tragedy has been underlined. Family members of those who were crushed spoke to NDTV Tuesday morning, explaining how and why their loved ones were at the scene of the disaster - whether as staff at the petrol station or customers.