Cadbury's "Not Just A Diwali Ad" Campaign Goes Viral!

The Cadbury campaign, which uses Artificial Intelligence to make Shah Rukh Khan a brand ambassador for small local businesses, is trending big. Five digital avatars of Shah Rukh Khan were created for the ad and the tech challenges included over 40 voice models and Indian pronunciations. As part of the campaign, local stores can visit the Cadbury website to create their version of the SRK ad to promote their business on social media. We ask the marketing experts and senior corporate executives about Cadbury India's festive ad coup.