we have with us. Kriti now in the studios, Kriti is a National Film Award winner and an actor par excellence, but also someone who understands the value of money and business. Kriti You've achieved great success, of course, as an actor. And first of all, thank you for coming to our studios on first day of our opening show helping us open up the markets which have opened pretty well with the factor. Tell us about you know, your journey as a producer with Blue Butterfly, you have a cosmetics brand hyphen tribe. Tell us something about how you focus on this while being in a very creative field. So let me first start by saying that I'm still trying to understand money and my my dad is AC A. So it kind of helps, uh, he takes care of the money bit of, you know, the household. But, uh, I think with me everything that has come ahead is has come from passion, you know, even in acting for me, it was it came out of passion when it came to skincare hyphen. It came out of passion. Tribe came out of passion again, and blue butterfly films again is something which I've just started. We're a very, very small production house. We just started our first film. Um, I'm still learning. There's a lot to learn. It's a completely new, um, zone for me, and, uh, I'm a creative person. So for me, I feel like anything. If it comes out of just you being passionate about it, you do it right, because you really, really get into it, you know, and, um whether it's tribe, it's something that, you know, I was into fitness when I was losing weight for Mimi. Tell us a bit about tribe. Yeah. So tribe actually, um, started somewhere in covid. They started doing online sessions, virtual sessions like workout session. Yeah, workout sessions. And these were, like just three people who are really young, Cool. They have a good sense of, you know, understanding different bodies. And they have different styles of workout. And I had gained 15 kg for my film. Mimi and I wanted to lose the weight. And the moment the film was done, we hit the lockdown and the gyms were shut and I was like, What do I do? So I started working out with them online, and I discovered that fitness could be fun. I'm not someone who used to like going to the gym before. And, you know, I realised that if it's not monotonous, if it's very body specific, if it's made fun, you know it's something that you can go to regularly. And that's when I invested in the tribe and became a co founder. And the idea is to make it to make fitness available to every person and to sort of motivate people to just, you know, get fitter and make fitness a part of their routine. Very interesting. While we continue this business conversation just a quick one. Has the nature of workouts changed because of what you've done as a business venture? I mean, from what you used to do to what you're doing now, Nature of workouts changed your own. Yes, just trying. I mean, with the try. It has in general, like I feel like you know it. It is not very gym specific, like, OK, you know, these are the exercises that you do every time it changes, because I get bored. I'm like, OK, I need something different, you know? So I think that is the idea. That is what happens with most people. That's why they don't like going to the gym because they feel like and it's the same thing. And you know, you're not doing something different. Got it? Now the businesses that you have two or three right into movie production, what is the idea behind any of these businesses? You explained to us about tri vs, but what about the others? Hyphen, for example? So hyphen is something which I mean, I've been passionate about skincare. I've partnered with Pep technologies that have already created a brand M caffeine. So for me, I was a I'm a very wide person. I think the energy with your partners really needs to match. You need to be equally passionate about the same thing. You need to be on the same page, and that's what happened with them. And it's something I was passionate about since a while, and in the lockdown, I really got into the details of it. I am a skin nerd. I really got into. I really got into watching videos, ordering products, trying out different things, understanding skin care, and I felt that there was a gap in the, um in India, you know, in the skin care industry. And I really wanted to create something that I would not only use, but I could simplify people's life that could really get some amazing actives and be problem solving. You know, I'm an engineer. I think it comes from there as well. Um, so when I get into something, I really get into details of it. And that's how hyphen happened. Like, I think we share the same passion for skin care. And, um, the idea is to simplify skincare, but also to make it fun and to make it, um, issue solving, you know, and to combine nature and science. I do understand science. I do also believe in nature. And the idea is to kind of get the best of both and hyphen them together. I can't wait to see these businesses getting listed at some point of time as well. You know what other people should take advantage of? That? I mean, as someone who runs owns these businesses, Are you focused more on the product? Do you look at the bottom line and the numbers that take a profit before or are you just looking at quality alone. Do you worry about whether the business will work? Of course. At the end of it, the business needs to work for me to create more products. So, fortunately, we all have divided our jobs. I have partners who take care of business side of it and let me know if something is going right. Something is going wrong. I am, um, a creative person. I think I get into every detail of where, uh, you know, whether it's the packaging, the name, uh, the products, the ingredients. Uh, I'm the guinea pig. I test all the products on me and approve it. Um uh, getting feedback from around. I'm also the chief customer officer along with being the the founder. Um, so for me, it is also very interactive with the customers. I think this this brand we have made for consumers. Uh, the price points were also decided, keeping in mind that it should be affordable by most people. Um, I am a deli. Papa Ganj girl. I. I am still that rooted middle class girl. And I always wanted that everyone they should be able to afford it, you know, it should not be like, Oh, celebrity line here. So it has to be expensive. I don't think so. I think a good product doesn't need to be expensive. Most of the times we're really paying for other things, like packaging and, you know, other stuff, not for the product. So I think our maximum concentration goes on the product even if we keep the packaging simple. There are so many times there are so many ingredients which are like, really expensive to procure. And the team is like, you know, we need to keep the packaging simple because we don't want to hike the price. So that's the whole idea. And we're trying to heen quality and affordability. You know, just just, uh we're gonna come back to more with kriti. And I just want to tell you what a fan I have also for mini and of all your work. But meanwhile, markets are at new highs. What a day for our opening. I think it's the kriti magic with the opening bell, 2967. I mean, we're just what? Not yet kissing distance but hugging distance from 21,000. Uh, right now, so just just a quick check. Give us a second before we get back to this fascinating conversation. Reality doing well, Media Doing well, metal doing well. Uh, this morning, uh, and you're seeing you're seeing largely, largely, a very interesting morning when banks doing fairly well, um, so just a small interlude there, but to get back to, um, you know what a fascinating journey and a trend that at least I've noticed in, um, in Bollywood as well. Where you have a lot of actors making good use of their money. Not like the days of your When you have yesteryear, styles just splurge on lavish lifestyle. And then at the end of it, sometimes we're broke, to be honest. Now, people are being very sensible about what they do with their money, the businesses they are getting into. Why do you think that is? I mean, I feel like, um, you know, earlier I I don't know about everyone, but I feel that earlier there was a thing of OK, women don't really get into this. It's a man's thing to do man of the house. But I think I mean, I started realising once I got into the industry that. I need to know all of it. Why am I keeping myself away from it? You know, and, uh, uh, you have to be able to sustain this industry is a very short lived industry in general, you know, the shelf life is very short, especially for women. Unfortunately, I hope, and I think it's going to change. Definitely. And I think that's that's also one of the reasons why you feel like, OK, you don't have to limit yourself as an actor. You can, I always say. And you know, the term hyphen actually came from a life philosophy of always adding more to your life. Hyphening more things to your life. You know, when we're young, we're asked, Do you want to be when you grow up and it's always one answer. Why? Why should there be one answer? Why should there be one answer? So you should just try and focus and find things that you're really passionate about and go for it, And I'm really glad that people are sort of branching out and not just being an actor, and that's about it. You know, whether they're getting into production, they're getting into brands. They're getting into things that they love doing. OK, just one quick 32nd answer, though. Now you're doing movies. You're doing business. What is more exciting? Both both. I know that was the answer. I genuinely cannot compare because I come back from shoot. And at 11 o'clock at night, when I'm about to sleep, I'm searching something on a iPhone. I'm having chats on our groups. I'm figuring out timings for meetings of R and D, and you know what the next product should be? I have products waiting for testing at home. So I try and fix it out and figure it out and sort of, you know, manage my time. Should you be an early riser, tune into any TV profits. If you want to get into stocks as well, then we come to you. We give you good advice. My dad is definitely on it already. Excellent. Thank you so much. Once again Kriti for joining us. We are absolutely thrilled to have you in our studios on the first day and ring the BSC bell. It's been a pleasure and good luck. And I'm so happy that this channel is back. Thanks
