Brands on digital media: going beyond likes and fans

In this episode of All About Ads, watch glimpses of the recently held conference of chief marketing officers highlighting the importance of going beyond likes and fans on social networking sites. We also see how an online brand, ZOVI, and a brick and mortar coffee chain, Cafe Coffee Day, view the digital medium. With Coca Cola stealing the thunder for a while, Pepsi is looking to re-position its strategy. Will the cola giant be able to re-invent itself?