BJP vs Congress: The Battle For Gen-Z Support Moves Beyond Campuses
The BJP has unveiled a new Gen-Z outreach team as the party looks to connect with young voters through campuses, schools, social media, AI and skilling initiatives. Meanwhile, Rahul Gandhi is intensifying the Congress’ youth outreach through ‘Chhatron Ki Goonj’, focusing on women’s identity, independence and aspirations. The big question: Who has the stronger Gen-Z mandate?
