ASUS India's Premium Push, ROG Culture & AI PCs | Tech360 Exclusive
ASUS is pushing deeper into the premium segment-but is that a deliberate strategy, or is the market driving the shift? In this exclusive Tech360 conversation, Ishaan Singh speaks with Arnold Su, VP – ROG & Consumer, ASUS India, to break down where ASUS stands today-and where it's headed next. From experimenting with bold form factors to building ROG as more than just a performance brand, Arnold shares what's working in India-and what isn't.
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