Apple products have always been aspirational purchases. A MacBook is often bought after months of saving. An iPad is seen as an investment for studies or work. However, over the last few weeks, those dreams became significantly more expensive.
Apple has sharply increased prices across several products in India, including MacBooks, iPads, Mac Studio, Mac mini, HomePod and Apple TV. In some cases, prices have jumped by as much as Rs 70,000, while certain high-end configurations now cost nearly Rs 1 lakh more than before.