Apple has launched the iPhone 18 Pro and iPhone 18 Pro Max at its 'Surprise and Shine' event on Wednesday. The iPhone 18 duo come with notable hardware upgrades over last year's iPhone 17 Pro models. They run on Apple's latest-generation A20 Pro chipset and include the company's new in-house C2 modem. The iPhone 18 Pro is claimed to provide up to 24 hours of battery life on a single charge, while the Pro Max model is advertised to deliver battery life of up to 30 hours.