Amazon Great Indian Festival Sees Record 440 Million Visits
Amazon’s Great Indian Festival is seeing strong consumer demand, with the sale recording 440 million visits, its highest ever, according to the company. With visits from top metros accounting for over 72%, new customers nearly doubling and the EMI user base growing 80% year-on-year, the festive sale offers insights into changing shopping habits. From premiumisation and rising consumer aspirations to deliveries in minutes and preparations for peak demand, what is driving India’s festive shopping boom?
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