Brand Marketing Strategies
- All
- News
- Videos
-
Average NFT Sale Prices Fell Nearly 60 Percent in Second Quarter of 2024: Report
The average sale prices of NFTs slipped by nearly 60 percent between March and June this year. As per CryptoSlam, the number of unique NFT buyers stood at 1,083,490 around March this year, but the figure reduced to 998,138 in June.
-
Nexon.ev Will Deliver 'Gadgetised' Premium Experience: Interview With Vivek Srivatsa
Tata Passenger Electric Mobility has recently introduced its new brand identity, TATA.ev, and the company has also incorporated this identity into the facelift version of the Nexon EV. The company has included "gadgetisation" and digitalisation into the new Nexon EV. Gadgets 360 got a chance to sit down with Vivek Srivatsa, Head of Marketing, Sales...
-
Xiaomi to Bet Big on Under Rs. 15,000 Device Segment to Regain Lost Market Share
Smartphone maker Xiaomi is betting big on the Rs. 10,000-Rs. 15,000 device segment to regain its lost market share, a senior official of the company said on Friday. Xiaomi India President, Muralikrishnan B said that the company has come up with a reset strategy and will focus to be "India's most loved and trusted smartphones" and IoT brand with "f...
-
LinkedIn Working on Video Advertising Product to Target Streaming Platform Users
LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business
-
Meta Appoints Vikas Purohit as Director of Global Business Group in India
Meta on Monday announced the appointment of Vikas Purohit as the director of Meta's Global Business Group in India to lead the strategy and delivery of the charter, focused on the country's largest advertisers and agency partners.
-
Stellantis Targets Profitability In India, Doubling Of Revenues By 2030
Citroen and Jeep brands will help realise targets for India that includes margins of over 10 per cent by 2024-25. This is in line with global 'Dare Forward 2030' strategy for Stellantis across all group brands. Stellantis includes India-specific EV models in the strategy.
-
Next-Gen Renault Duster May Also Now Skip India
Renault rethinks its plans to introduce the third generation of the compact SUV in India. The Renault Duster nameplate has been responsible for building the brand in India.
-
Vivo X60 Series India Launch Confirmed for March, New Phone With RGBW Camera Debuting in H2 2021
Vivo X60 series India launch is set for March, Vivo India Director of Brand Strategy Nipun Marya confirmed on Friday. Vivo also announced its imaging-focussed Vision+ initiative in the Indian market and revealed the development of a new smartphone with an RGBW camera.
-
Nissan Flips The Switch On Electric Reboot In China
Nissan Motor is accelerating the rollout of electric vehicles in China under its main brand and its local, no-frills Venucia marque as it overhauls its strategy in the world's biggest auto market, four sources told Reuters.
-
Volkswagen Teases The New Taos Compact SUV For The US Market
Volkswagen has teased its upcoming all-new Taos compact SUV in the United States. The carmaker will be revealing its newest offering on October 13, 2020. The upcoming Taos will be slotted below the Tiguan SUV in the Volkswagen's line-up. It is the second proof point of brand's doubling up SUV strategy following the launch of Atlas Cross Sport earli...
-
Harley-Davidson May Exit India Due To Poor Sales: Report
The motorcycle brand in its 'Rewire' strategy, doesn't see future demand, even as sales slow down in the world's largest motorcycle market.
-
Chinese Smartphone Makers Tweak Strategy To Project Products As Indian Brands
Chinese handset makers who command around 70 per cent of the market share in India are projecting themselves as Indian brands and selling made-in India products to ward off any possible backlash on their sales after the Galwan violence.
-
Yamaha To Exit Commuter Segment By April 2020
Yamaha Motor India has a new strategy in place for the Indian market that will see the two-wheeler maker exit the entry-level commuter segment by April 2020. Ravinder Singh, Senior VP - Strategy & Planning, Yamaha Motor India, confirmed the development on the sidelines of the Fascino 125 FI launch in Chennai and iterated that the firm now plans to ...
-
Royal Enfield To Set Up New Assembly Plants, Consolidate Revenue From Exports
Under the brand's new RE 2.0 strategic vision plan, Royal Enfield is looking to distribute the company's revenue in the coming years between the domestic market, international sales, as well as apparel and accessories business and other services.
-
Tata Motors Plans Up to Eight New Launches By 2020
It all started back in August 2016 with launch of the Tata Tiago and it took Tata Motors just two years to change all the preconceived notions that Indian car buyers had regarding the brand which gradually had developed a "fleet-purpose" image. Tata Motors conventionally was infamous for quality and fit and finish issues and it's new products like ...
-
Average NFT Sale Prices Fell Nearly 60 Percent in Second Quarter of 2024: Report
The average sale prices of NFTs slipped by nearly 60 percent between March and June this year. As per CryptoSlam, the number of unique NFT buyers stood at 1,083,490 around March this year, but the figure reduced to 998,138 in June.
-
Nexon.ev Will Deliver 'Gadgetised' Premium Experience: Interview With Vivek Srivatsa
Tata Passenger Electric Mobility has recently introduced its new brand identity, TATA.ev, and the company has also incorporated this identity into the facelift version of the Nexon EV. The company has included "gadgetisation" and digitalisation into the new Nexon EV. Gadgets 360 got a chance to sit down with Vivek Srivatsa, Head of Marketing, Sales...
-
Xiaomi to Bet Big on Under Rs. 15,000 Device Segment to Regain Lost Market Share
Smartphone maker Xiaomi is betting big on the Rs. 10,000-Rs. 15,000 device segment to regain its lost market share, a senior official of the company said on Friday. Xiaomi India President, Muralikrishnan B said that the company has come up with a reset strategy and will focus to be "India's most loved and trusted smartphones" and IoT brand with "f...
-
LinkedIn Working on Video Advertising Product to Target Streaming Platform Users
LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services. This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business
-
Meta Appoints Vikas Purohit as Director of Global Business Group in India
Meta on Monday announced the appointment of Vikas Purohit as the director of Meta's Global Business Group in India to lead the strategy and delivery of the charter, focused on the country's largest advertisers and agency partners.
-
Stellantis Targets Profitability In India, Doubling Of Revenues By 2030
Citroen and Jeep brands will help realise targets for India that includes margins of over 10 per cent by 2024-25. This is in line with global 'Dare Forward 2030' strategy for Stellantis across all group brands. Stellantis includes India-specific EV models in the strategy.
-
Next-Gen Renault Duster May Also Now Skip India
Renault rethinks its plans to introduce the third generation of the compact SUV in India. The Renault Duster nameplate has been responsible for building the brand in India.
-
Vivo X60 Series India Launch Confirmed for March, New Phone With RGBW Camera Debuting in H2 2021
Vivo X60 series India launch is set for March, Vivo India Director of Brand Strategy Nipun Marya confirmed on Friday. Vivo also announced its imaging-focussed Vision+ initiative in the Indian market and revealed the development of a new smartphone with an RGBW camera.
-
Nissan Flips The Switch On Electric Reboot In China
Nissan Motor is accelerating the rollout of electric vehicles in China under its main brand and its local, no-frills Venucia marque as it overhauls its strategy in the world's biggest auto market, four sources told Reuters.
-
Volkswagen Teases The New Taos Compact SUV For The US Market
Volkswagen has teased its upcoming all-new Taos compact SUV in the United States. The carmaker will be revealing its newest offering on October 13, 2020. The upcoming Taos will be slotted below the Tiguan SUV in the Volkswagen's line-up. It is the second proof point of brand's doubling up SUV strategy following the launch of Atlas Cross Sport earli...
-
Harley-Davidson May Exit India Due To Poor Sales: Report
The motorcycle brand in its 'Rewire' strategy, doesn't see future demand, even as sales slow down in the world's largest motorcycle market.
-
Chinese Smartphone Makers Tweak Strategy To Project Products As Indian Brands
Chinese handset makers who command around 70 per cent of the market share in India are projecting themselves as Indian brands and selling made-in India products to ward off any possible backlash on their sales after the Galwan violence.
-
Yamaha To Exit Commuter Segment By April 2020
Yamaha Motor India has a new strategy in place for the Indian market that will see the two-wheeler maker exit the entry-level commuter segment by April 2020. Ravinder Singh, Senior VP - Strategy & Planning, Yamaha Motor India, confirmed the development on the sidelines of the Fascino 125 FI launch in Chennai and iterated that the firm now plans to ...
-
Royal Enfield To Set Up New Assembly Plants, Consolidate Revenue From Exports
Under the brand's new RE 2.0 strategic vision plan, Royal Enfield is looking to distribute the company's revenue in the coming years between the domestic market, international sales, as well as apparel and accessories business and other services.
-
Tata Motors Plans Up to Eight New Launches By 2020
It all started back in August 2016 with launch of the Tata Tiago and it took Tata Motors just two years to change all the preconceived notions that Indian car buyers had regarding the brand which gradually had developed a "fleet-purpose" image. Tata Motors conventionally was infamous for quality and fit and finish issues and it's new products like ...
