Birla Sun Life Insurance Company

Insurance firm ad 'kills' people on rail tracks

There is no need to drop your jaw if someone you know is alive and kicking has his epitaph engraved on - and this is unusual - the railway tracks before Sion. It's a new-age publicity device, apparently coupled with goodwill for the janta. In an initiative allegedly meant to raise awareness about the pitfalls - namely death and mutilation - of cros...