Gurgaon, Haryana, India - Business Wire India
Knot.dating, India's first AI-powered matchmaking platform, has relaxed its strict Rs 50 lakh annual salary rule for those working in the government sector, allowing Class 1 officers to join without any salary bar. There is no change for the private sector men.
The platform, co-founded by Jasveer Singh and Abhishek Asthana in March 2025 and launched publicly last month, made headlines earlier this year for its bold policy: only men earning Rs 50 lakh or more could sign up (with no salary bar for women). The move ignited a nationwide debate over ambition, equality, and modern matchmaking standards.
"We were getting a lot of requests from families to include Class A government officers - IAS, IPS, IRS, etc - who felt unfairly excluded due to the high salary bar," said Jasveer Singh, Co-founder & CEO of Knot.dating. "Government salaries rarely cross Rs 50 lakh, but these roles come with stability, respect, and influence - qualities that matter in marriage. You don't measure an IAS officer's value in just rupees. Their position itself is proof of capability and ambition. We wanted to recognise the prestige, stability, and leadership these roles bring, which is why we're making this an exception, while keeping the 50L+ rule intact for the private sector."
The decision is already stirring debate. Critics call it "preferential treatment" for the public sector, while supporters say it acknowledges the unique value of a government career in Indian society.
Why the Exception
Knot.dating's team says the platform values more than just paychecks - stability, ambition, and life trajectory matter too.
"Private jobs can be volatile. A government job signals commitment and security, even if the pay isn't Rs 50 lakh-plus," Singh added.
Backed by marquee investors including 3one4 Capital, Vijay Shekhar Sharma, Ritesh Agarwal, Ashish Hemrajani, Kunal Shah, and Ashneer Grover, Knot.dating earlier raised $3.2 million during its Hood journey.
Media Contact Details
Jasveer Singh, Knot.dating, jasveer@knot.dating
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