- Rahul Gandhi popularised T-shirts among Congress leaders during Bharat Jodo Yatra in 2022
- He now wears colourful T-shirts and shirts at events targeting Gen Z and student issues
- Gandhi launched the "Chhatron Ki Goonj" campaign addressing paper leak problems nationwide
Congress's Rahul Gandhi is breaking new grounds in terms of sartorial trend for politicians. While the 56-year-old Leader of the Opposition had started sporting Tees shirts during his Bharat Jodo Yatra in 2022, the new T-shirts he is appearing in lately are a world away.
While traversing from Kanyakumari to Kashmir during the Bharat Jodo Yatra, Gandhi had carried out the foot march in white tees, sticking to a sporty look. Even during the winter leg of the Bharat Jodo Yatra, Gandhi wore T-shirts.
Thereafter, he was seen consistently seen in T-shirts at various events -party programmes to political visits. Soon, several Congress leaders who previously appeared in nothing but kurta-pyjamas also started wearing T-shirts.
Now, to address paper leak issues with an eye to reach out to the Gen Z, Gandhi is conducting the nationwide "Chhatron Ki Goonj" programme. His wardrobe of choice -- coloured tee shirts.
Rahul Gandhi's T-shirt look was frequently targeted by politicians, with the BJP criticising him on multiple occasions over it. The BJP has often labelled him "non-serious" for this sartorial choice, but Gandhi has paid no heed.
Now, he has doubled down on it with his colourful tee shirts.
In Kota, he launched his first "Chhatron Ki Goonj" event on the paper leak issue, wearing a blue shirt.
In Dehradun, he was seen wearing shirts instead of T-shirts.
In Allahabad, he wore a pink shirt during the student interaction, which sparked significant discussion on social media.
In Pune, he wore a yellow shirt.
The Pune event specifically focused on female students and working women, where Gandhi addressed issues regarding women's safety, freedom, and rights.
The Congress Party and Rahul Gandhi are focusing heavily on both Gen Z youth and Gen Z women.
The BJP has successfully targeted youth and women voters over the past several elections, as these demographics carry significant electoral impact. Now the Congress has adopted a similar idea but.
The Congress is now operating on a similar pattern, but with a different strategy, focussing specifically on Gen Z youth and women voters who will shape future elections.
