Two men were allegedly beaten up and then shot dead over an old rivalry in Pakhoopur village in Punjab's Tarn Taran district.
The men have been identified as Palwinder Singh and his friend Balwinder Singh, both residents of Khara village.
According to the families, the two men had left home saying they were going to attend the Jod Mela at Baba Budha Sahib.
The families claim that some people from Pakhoopur village called them to a house on the pretext of meeting them, where they were allegedly brutally assaulted before being shot dead.
The police have launched an investigation into the case.
The families of both victims have demanded strict action against those responsible for the killings.
Goindwal Sahib DSP Harinder Singh said that police teams were working to identify and arrest the accused at the earliest.
On Tuesday, a village head, said to be associated with ruling AAP, was shot dead in Tarn Taran by unidentified men.
Tarn Taran Senior Superintendent of Police Surinder Lamba said three bike-borne assailants allegedly fired multiple shots at Toot village sarpanch Ashwani Devgan.
The incident comes close on the heels of the murder of a 55-year-old former sarpanch of Mannewal village in Ludhiana who was shot dead by two unidentified bike-borne assailants near the village on Saturday evening.
Opposition parties have targeted the AAP government over alleged deteriorating law and order situation in the state.
Track Latest News Live on NDTV.com and get news updates from India and around the world
