Neena Gupta Says Lack Of Publicity Made Some Of Her Work Go "Unnoticed": "That Is Painful"

Neena Gupta believes that an actor's pay and roles are determined by popularity

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Neena Gupta recalls her early struggles in cinema. (Photo: Instagram)
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  • Neena Gupta recently opened up about her early struggles in the film industry
  • She believes that an actor's pay and roles are determined by popularity, success, and demand
  • The actress will next be seen in Vadh 2, alongside Sanjay Mishra in the lead role
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Veteran actress Neena Gupta recently opened up about her early struggles in the film industry, recalling how several of her films went unnoticed due to a lack of promotion, despite the effort she put into them.

A graduate of the National School of Drama, Neena Gupta has built a remarkable career in film and television, with acclaimed work in projects such as Gandhi, Saans, Panchayat, Badhaai Ho, Vadh, and many others.

In an exclusive interview with ANI, the Badhaai Ho actress reflected on her early career challenges and the hard-earned lessons from over two decades in the industry. She believes that an actor's pay and roles are determined by popularity, success, and demand, rather than emotion or effort alone.

"I had to do everything because I didn't have money. Now I have understood that this industry is a business. You have a market value. You get paid accordingly and you get roles accordingly. If your film becomes a hit and you become popular and successful, you will get a good role in the next film. It is a business. One should not get emotional," Neena Gupta said.

However, the actress also spoke about the disappointment she felt when her hard work went unnoticed due to a lack of publicity, calling it one of the most painful moments of her career.

She added, "Every artist wants to be seen by as many people as possible. It's painful when I give my all to a film and it goes unnoticed. At one point, I worked on five films for a platform. They released three or four of them without any publicity. No one saw them, even though I had given my all. That is painful."

"I want people to see my work and say, 'What work you have done.' If that doesn't happen, it hurts, but it's okay. You don't get everything. God gives you accordingly," she further said.

Over her career spanning more than two decades, Neena Gupta's performances have been recognised with several honours, including National Film Awards, Filmfare Awards and Filmfare OTT Awards.

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The actress will next be seen in Vadh 2, alongside Sanjay Mishra in the lead role.

In the trailer, Sanjay Mishra is seen evading the police while Neena Gupta's character continues to live life as an inmate. As tensions rise and the cops remain determined to catch the culprit, the story takes an intense turn, with emotional conflict, unspoken truths and a gripping chase driving the narrative forward.

The film also stars Kumud Mishra, Akshay Dogra, Amitt K Singh, Shilpa Shukla, and Yogita Bihani, adding further layers to the mystery.

A Luv Films presentation, Vadh 2 is written and directed by Jaspal Singh Sandhu and produced by Luv Ranjan and Ankur Garg. The film is described as a spiritual sequel to Vadh and is slated to release in theatres on February 6.

ALSO READ: Neena Gupta Says She 'Looked Better Than Many Heroines Today', But Why A Lead Role Never Came To Her

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