Toyota Kirloskar Motor proudly unveils tem (Toyota Experiential Museum), a first-of-its-kind lifestyle and cultural hub by Toyota to bring together the Indian philosophy of mindful living and Japanese culture, along with advanced technology under one roof.
Located at the city's Phoenix Mall of Asia, tem reflects the belief that mobility and innovation transcend vehicles. Spread across [8,200 sq. ft] on the mall's ground floor, tem delivers a five-senses experience with captivating visuals, soothing sounds, distinctive scents, inviting textures, and flavours that blend Japanese minimalism with Indian warmth.
Toyota Experiential Museum
Present at the launch, Tadashi Asazuma, Deputy Managing Director, Toyota Kirloskar Motor, said, "At Toyota, our vision of creating 'Happier Paths Together' goes beyond mobility - it is about inspiring experiences that connect people, cultures, and emotions. With tem, we hope to offer a truly unique experience that embodies this spirit."
Adding further, he said- "In India, we found inspiration in the practice of Sadhana - the mindful pursuit of inner balance and fulfilment. tem is where the Japanese culture and values of precision, serenity, and respect for nature beautifully align with the spirit of Sadhana, making tem a meaningful blend of both. Designed to engage the senses and spark reflection, it brings together art, technology, and craftsmanship to inspire mindfulness, especially amongst the youth."
Tem offers calm, minimalist spaces designed for exploration at your own pace. Visitors can enjoy immersive rooms, browse curated collectibles at the Merchandise Shop, or relax with a refreshing cup at the interactive Matcha Corner.
Seasonal Pathways Step into immersive projections reflecting Japan and India's shared seasons. Light, colour, and motion recreate summer warmth, monsoon calm, spring bloom, and autumn glow, highlighting nature's rhythm and beauty across both cultures. A vibrant audio-visual performance by Toyota and DRUM TAO celebrates harmony between Japan and India. Music becomes the shared language, filling the space with energy, emotion, and connection that lingers beyond the experience.
Art Installation Visitors encounter a striking centerpiece: a cascading water curtain surrounding a satin-draped car. Sparkling reflections, cool mist, and gentle water movement create a serene, almost ethereal atmosphere.
The Merchandise Zone offers curated pieces blending heritage with modern lifestyle. Each collectible is handpicked, celebrating simplicity, craftsmanship, and the essence of tem. Guests can enjoy Japanese matcha reimagined with Indian flavours. Highlights include a mango-infused twist, blending tradition with local vibrancy for a refreshing, cross-cultural experience.